The following is one of a series of blog post that were written while I was in China in the spring of 2009 as part of my Eisenhower Fellowship. If you have interest in China’s culture I think you will enjoy this series.
What is the Right Question?
Who?
A question that leads to a narrative of a person.
When?
A question that leads to a definitive answers of time.
Where?
A question that leads to a simple recitation of a location.
How?
A question that leads to a presentation on how something was accomplished?
Why?
This question stands out from all others. It is a question that often leads to more questions than answers.
When, Where, Who and How are most often facts which can be memorized and recited back. Answering these questions allows one to repeat what others have learned or done.
Why… requires a broader thinking, a judgment, an interpretation of facts. A simple yet critical word which opens the minds and leads us down an infinite number of paths. It often illustrates the root causes of a problem, uncovers the true need and provides a framework for a path forward.
I have been fortunate to be surrounded by entrepreneurs, and I am convinced that one of the key differences in the way that their minds work is that they seek the answer to this one word sentence. Answering this simple question reveals new market needs which provide entrepreneurs the impetus to start new businesses. These new business are first to market and have staying power as market leaders.
There is no question that China is in the process of attempting to mimic the entrepreneurial success of the United States. There have been successes in China’s entrepreneurial community, but most have been entrepreneurs that answered the question how. How did Google capture the market in the United State, the answer a company called Badu. How did Facebook so quickly rise to prominence, the answer 17 different companies with the exact features, look and feel of Facebook.
China is throwing enormous sums of money at aspiring entrepreneurs to help them build business from the ground up. Yet I believe they are attacking the issue at the wrong location. Money alone can not create great entrepreneurs or startup companies.
During my time in China, I must have asked the question why over 100 times. Often the question was asked about the most basic of political or economic issues. More often than not the answers was “I have never thought about it.”
American culture is rooted in heroes that not only asked the question why, but challenged the status quo once they discovered the answers. Individuals like Henry Ford who asked why the workers had to move to the parts. Or patriots like Thomas Jefferson who asked why taxation without representation. We have been blessed with a culture and created an education system that assistants in developing entrepreneurs from birth.
Until either China’s educational system or culture encourage the question, why, to be asked their entrepreneurial community will be restricted to success stories rooted in the question how.

